August 2018 - The EF Network

How to Build Your Business Brand Locally Fast

The right way to improve your business is by getting more customers, and they will only come when they have a fair idea of what is on offer. In fact, most major brands known to you are the ones with adverts around you in various forms. Somehow, you keep seeing them or hearing about them in your everyday activities at different places. The mind will eventually associate with something it sees frequently. You end up with a higher probability of getting your target audience to buy from you when you engage them often. Here are the tips you should be considering for promoting your business at a local level.

Start Networking Your Business

You need to build the brand of your business and take advantage of any publicity you would get. The right way to start is by creating a buzz about that the company is doing. Create your social media profiles and start being active in them by engaging visitors and other people who are interested in what you do. Meanwhile, use these platforms to show the non-core activities that your employees are doing on behalf of the business. The idea is to create a story for the target audience to follow and form positive associations with your brand.

Give out Merchandise

Branding merchandise and giving it out as free or discounted offers is a useful strategy to make the brand linger in the minds of consumers. They will use the merchandise in everyday activities and give you free advertising to a broader audience. The use of this technique requires a long-term goal, and it may not translate to immediate cash for the business. However, it can be very instrumental in keeping current customers satisfied. Giveaways might appear to have little impact when you look at them from one dimension. However, they can translate into long-term gains. Most people will use the merchandise and remember the brand after several months. Sometimes it can be years. The idea is to have the business grow organically while you also focus on the active marketing strategy.

Create Radio Buzz

Radio is another excellent form of marketing for local business. Radio commercials like the ones offered by Commercial Kings are a handy way of reaching millions of people concurrently. They can be very creative if you find and use the right ad agency. They can also be catchy to reflect topics of the day so that they are most memorable to people who hear them. Meanwhile, you can combine your ads with other offline marketing strategies to improve their impact.

Ask for Referrals

Your current customers are the ones who are most likely to recommend you to other new ones. Therefore, treat them right and keep them in touch with what you are doing. Create a format of asking for referrals on your website, your social media pages, and physical contact. Have your employees follow a script for taking customer queries on the phone so that they can remember to ask for referrals.

Stay Aggressive

The business should not do one commercial and sit back. Other firms are also targeting your customers. Stay aggressive and consistent so that you build lasting relationships that translate to brand and revenue growth.

Facts To Know About The Wishbone Chair

Hans J. Wegner created the Wishbone Chair in 1949, and it is still in production today. Classical portraits of Danish tradesmen and merchants relaxing in Ming chairs led Wegner to create the y stol kopi to mirror that period. This was the first chair that Hans issued to a company called Carl Hansen & Son manufacturing, and this began a long and fruitful relationship between the two that lasted almost sixty decades. There are various facts to know about wishbone chairs which may be important to consider before purchasing these elegant chairs.

Home Setting

The wishbone chair is just perfect for a home setting as it comes with a blend of rustic materials and modern designs. Featuring sturdy wooden legs, a hemp seat and topped with a soft ivory finish makes it the best furniture item for a beautiful home. The wavy design makes it comfortable to sit on. This chair is well built, stylish, and sturdy and looks lovely around a dining room setting as its fresh and modern design fits in perfectly with nearly all types of home decor and creates an updated look.

Design

The design of the Hans Wegner’s Wishbone chair is a sleek update of the ceremonial chair of the Ming Dynasty. Wegener’s Danish style reduces the ornately curved chair into a straightforward and lightweight chair. Casual enough for a kitchen table, the wishbone chair is equally functional in the dining area as well as bedrooms. The wishbone chair may be expensive to acquire, but it’s worth every penny as the chair adds elegance and sophistication to a home.

Comfort

The beauty of the furniture design of the wishbone chair has always been its versatility as this chair has the quality of asserting its organic form when placed along the contours of a natural edge. Its hind legs and the top rail combined with the classic Y-back make the chair a delight for any living room. The back offers it good support and people feel comfortable sitting on it for long periods. The mid-century inspired design can be customized in natural dark, brown and black and white colors according to your style and taste.

Ideally, the wishbone chair is an all-around chair perfectly suited for a dining area and improving all aspects of your living room. The Wishbone chair is extremely flexible to any room scenario and is the clear choice for dining rooms and other areas in a home as it blends in well with other home furnishings.

What Are the Benefits of Green Energy?

Our environment has been affected greatly by the non-renewable sources of energy that we use. Use of green energy will not only impact on the environment but will also impact on the health of the people living in a particular environment. The best way to prevent global warming is through the use of green energy.

Green energy is basically energy which comes from sources like rain, wind, sunlight, plants and geothermal heat. The energy resources are those that can be renewed implying that they can be replenished naturally. These green sources of energy help in reducing pollution hence offering economic and social benefits. There are many benefits of green energy and some of them are as discussed below.

Experiences Less Disruption

One of the benefits of green energy is that it is more reliable when compared to the traditional energy sources. Reliability, in this case, refers to the fact that green energy like solar power and wind will never experience failure or disruptions because they are spread across a large geographical area. This simply implies that disruptions in one geographical area will not affect the services in the other region. Each region will receive disruptions which will be tied to that one area at a time.

Lowers the Health Costs

When you look at the non-renewable sources of energy like fossil fuels, you may find out that these sources of energy may end up causing problems like cancer, heart attacks, breathing problems and other health complications. This will, in the end, lead to high costs of health because the treatment for the ailments are very expensive. However, with the use of green energy, you will be reducing the cost of health significantly. Green energy reduces harmful emissions by cleaning the air and water. This then will translate to the improvement of health and lowering of healthcare costs.

Green Energy is Inexhaustible

Thirdly, one of the benefits of using green energy is that it is inexhaustible. This means that the energy is renewable hence gets replenished quickly and naturally. Natural sources like water, sunlight, geothermal heat and wind can supply energy for a country without getting exhausted. This is the opposite of the fossil fuels which may end up getting exhausted when they are used continuously. Since green energy is produced naturally, you will not incur huge costs when you choose to use green energy in your home at all times.